DISCOVER PROJECT
DISCOVER PROJECT
2025
Pastel Pop
Brand Identity
— Pastel Pop is a water and energy drink brand looking to make energy drinks healthy for younger consumers
My Role
I was the original designer for Pastel Pop when they were founded in 2016. For my very first independent job, I designed the entire brand, corporate identity, and all the designs for the product cans. As the new CEO and head of design in 2025, I rebranded the entire company again to fix my previous mistakes and adhere to a more modern look and feel.
MORE PROJECTS
MORE PROJECTS
Full Rebrand
Full Rebrand
Full Rebrand
Full rebrand for a company tackling in-custody deaths in U.S. jails. Designed a bold, trustworthy identity—including a new logo, color palette, print materials, and social media assets—to support their life-saving mission.
Full rebrand for a company tackling in-custody deaths in U.S. jails. Designed a bold, trustworthy identity—including a new logo, color palette, print materials, and social media assets—to support their life-saving mission.
Full rebrand for a company tackling in-custody deaths in U.S. jails. Designed a bold, trustworthy identity—including a new logo, color palette, print materials, and social media assets—to support their life-saving mission.
Comprehensive Rebrand
Comprehensive Rebrand
Comprehensive Rebrand
Rebranded TaskEasy, a service that connects homeowners with lawn care professionals. Created a fresh logo, marketing materials, print assets, and a tradeshow booth to modernize their presence.
Rebranded TaskEasy, a service that connects homeowners with lawn care professionals. Created a fresh logo, marketing materials, print assets, and a tradeshow booth to modernize their presence.
Rebranded TaskEasy, a service that connects homeowners with lawn care professionals. Created a fresh logo, marketing materials, print assets, and a tradeshow booth to modernize their presence.
Corporate Visual Refresh
Corporate Visual Refresh
Corporate Visual Refresh
Reimagined Office Depot with a modern, cohesive brand identity. Designed a new logo, stationery, advertisements, merchandise, and marketing visuals to elevate its image while maintaining brand recognition.
Reimagined Office Depot with a modern, cohesive brand identity. Designed a new logo, stationery, advertisements, merchandise, and marketing visuals to elevate its image while maintaining brand recognition.
Reimagined Office Depot with a modern, cohesive brand identity. Designed a new logo, stationery, advertisements, merchandise, and marketing visuals to elevate its image while maintaining brand recognition.
Visual Identity
Visual Identity
Visual Identity
Developed the brand identity for a startup helping students understand real-world finances. Designed a logo, vibrant color scheme, marketing materials, motion graphics, and social media content to engage young audiences.
Developed the brand identity for a startup helping students understand real-world finances. Designed a logo, vibrant color scheme, marketing materials, motion graphics, and social media content to engage young audiences.
Developed the brand identity for a startup helping students understand real-world finances. Designed a logo, vibrant color scheme, marketing materials, motion graphics, and social media content to engage young audiences.
Website Redesign
Website Redesign
Website Redesign
Designed a full-scale website overhaul for TaskEasy, ensuring consistency with their updated branding. Created an intuitive, visually appealing interface to enhance user experience and strengthen the company’s digital identity.
Designed a full-scale website overhaul for TaskEasy, ensuring consistency with their updated branding. Created an intuitive, visually appealing interface to enhance user experience and strengthen the company’s digital identity.
Designed a full-scale website overhaul for TaskEasy, ensuring consistency with their updated branding. Created an intuitive, visually appealing interface to enhance user experience and strengthen the company’s digital identity.
Have a project?
Schedule a Call
Contact Me!
Have a project?
Feel free to reach out to me
liamdonaldsonx@gmail.com
